imagio north star
We Help Organizations
Create a Better Tomorrow
Customer Experience Design that Transforms Business and Brings Healthy Things to Life, for People, Society and our Planet.
Making this happen is our North Star.
Ready to take on the world? Let us show you how.
We’re a boutique CX design and innovation agency operating in an agile manner across multiple continents, serving clients such as corporates, startups, not-for-profits – anyone looking for game changing customer experiences or sustainable impact. Our team of strategic designers, data scientists, marketeers and creatives combine human-centric design with powerful data science & analytics to transform your customer offerings and help grow your business. You will thrive against competitors faster than ever before!
It’s time to stop thinking about your business in an old-fashioned way! Human-centric design is what will make your customers love your products even more. Don’t wait for someone else, be creative and change the world with us today!
#iamHCD
We’ll Show You How It’s Done
We help organizations transform
customer experience by combining human-centric design with powerful data science & analytics.
Transform The Customer Experience
Let’s reimagine how you engage your customers today. In an ever changing environment new ways of engaging with customers will keep defining our future. Strategic Design helps take an empathetic and creative approach to customer experience innovation, focusing on your customers first, revealing the most critical needs & barriers and resolving what matters most. It is the only way to create viable and desirable innovation that serves people, society and our planet.
Win the Hearts and Minds of your Customers
We design customer experiences that create more powerful and authentic brand engagement. This is possible when you truly immerse yourself in the reality of your customer and see the world from their point of view. Only then can you define products and services that will truly resonate with their wants and needs. Human-centered design allows to create a Customer Experience CX that is able to shift your customers along the adoption ladder from awareness to loyalty. Staying constantly on the pulse of customers and unleashing vivid imagination helps to create solutions that resonate with customers today as well as tomorrow.
Our Work
Here’s a Glimpse of What We Do
Roche Pharma
Transforming the internal Customer Experience
Designing a new multichannel culture platform that helped create more transparency, empathy and entrepreneurship across individual employees and teams.
Capability: Strategic Design, Organizational Design, Behavioral Design, Ethnography, Customer Journey Engagement Design, Content & Campaigns
Novartis
Reinventing the Clinical Trials Patient Recruitment Experience
Inventing a new digital strategy and campaign to accelerate the speed of participant recruitment into clinical trial studies.
Capability: Multichannel Marketing & Campaigns, UX/UI; Strategic Design
Takeda Health Care
Increasing Customer Engagement in Gastroenterology
Creating a new digital platform and content that answered gastroenterologists true needs for collaboration with peers, personalized scientific news content and events.
Capability: Ethnography, Digital Design UX/UI, Content & Campaigns
Novo Nordisk
A New Behavioral Approach to Diabetes Self Care
Reimagining patient behavior change around type II diabetes and using behavioral economics digitally to incentivize diabetes patients to follow more healthy diet, exercise and treatment compliance.
Capability: Behavioral Design, CX, Digital Design UX/UI, Content & Campaigns
UCB
Accelerating the Customer Experience Innovation Capability
Helping our client build an internal training academy for design thinking.
Capability: Design Thinking, Workshops, Sprints, Coaching
Canadian Pharmaceuticals
Generating Deeper Patient Insights
For a Pharmaceutical company in Canada, using digital ethnography to generate deeper patient insights and behavior based patient segments.
Capability: Ethnography, Digital Ethnography/Netnography, Social Media Research
Shire
Partnering with an AI start up to Identify Patients in Rare Diseases
Through collaboration with the AI start up, Shire was able to explore how the AI Artificial Intelligence Algorithm would be able to integrate with hospital databases to identify patients with highest likelihood of the rare disease in question.
Capability: Start Up Partnering, Digital Health, Strategic Design
Swisscom Health Ventures
Strategic Consulting to Define a Vision for Future Healthcare Investments
Capability: Strategic Design, C-Suite Consulting
Roche/Genentech
Inventing a new Mobile and Agile Way for Teams to Collaborate Across Countries
Reinvented team collaboration across geographies by creating a new mobile employee-centric way of identifying, connecting and collaborating with the right peers for your key projects.
Capability: Ethnography, User Research, Digital Design UX, UI; CX
Mylan
Reimagining the Customer Experience in Women’s Health
Redesigning the multichannel customer experience for a key consumer product in Women’s Health.
Capability: CX Customer Experience Design
UPK Universitäre Psychiatrische Kliniken
Digital Strategy for the Management Board
Capability: Strategic Design
Health Start ups
Designing the Patient Experience for several Health Start Ups in Europe
Working with health start ups to craft their patient engagement strategy, design the patient experience and define a meaningful value proposition and business model
Capability: Strategic Design, Customer Engagement Journey Design
Roche Pharma
Transforming Internal Knowledge & Innovation Exchange
Using remote design thinking over Zoom – Reimagining a new way of internal knowledge exchange that builds on existing ideas and innovation to encourage more internal collaboration across teams everywhere. Cocreation process with client culminating in an internally branded program and campaign “Upcyle”.
Capability: Design Thinking, Remote Workshop, Strategic Design, Creative
Mylan
Designing the Omnichannel Marketing Strategy for the Respiratory Franchise
Evolving the channel ecosystem and customer experience for the Respiratory franchise including the launch of digital marketing campaigns.
Capability: Strategic Design, Digital Design UX, UI; CX Customer Experience Design, Digital Marketing Campaigns
Various clients
Running Design Thinking Programs, Workshops and Sprints, Real Time and Remote
Viatris
Evolving the Multichannel Capability
Conducting a company survey to assess multichannel readiness and using those insights to design a strategic framework and roadmap to help the company navigate safely through its digital multichannel transformation.
Capability: Strategic Design, Multichannel Marketing, Multichannel Technology, Organizational Design, Digital Transformation
Award winning design
New coat hook system for Degas “Propellerjack”
We were commissioned by Degas to invent a new coat hook system for their office space.
Capability: Product Design, Design Research
Red Dot Design Award Winner 2009 (Category Innovation Design)
Deutscher Bundespreis Nominee 2010
German National Design Prize)
Propellerjack was also the second runner up for use in Google Offices in Dublin, Ireland; championed by Camenzind Architecture Firm in Switzerland.
MIDD
Reimagining the Work Space
For MIDD we developed a series of modular elements to turn around office space into a creative and more interactive workspace. Exhibition at 100% Design in London.
Capability: Product Design, Design Research, Marketing Campaigns
Global Vaccine Brand
Creating Omnichannel Brand Strategy & Flu Campaigns
Developing the Customer Engagement Strategy for the Brand
Capability: Strategic Design, Customer Engagement Journey Design, Multichannel Marketing & Campaigns
Roche Pharma
Translating Customer insights into Game Changing Storytelling
Creating deeper understanding for customers, by translating market research data into insights that come to life through creative storytelling and visuals.
Several Pharma Clients
Transformation Coaching
Helping and supporting our clients to drive and make feasible the customer experience innovation with their internal organization and stakeholders
Viatris
Designing a new Commercial Analytics & Forecasting Digital Platform
Together with our client, designing the new commercial analytics framework solution, establishing new internal processes, driving change management throughout the adoption journey and facilitating exchange.
Roche Pharma
Inventing and running the Let’s Talk Live Forum for Employees and Leadership
Capability: Organizational Design, Leadership Coaching, Creative Content Development, Customer Engagement Journey Design
Roche Pharma
Graphic Recordings & Animation Videos
Enriching the customer experience design process with visualization techniques such as graphic recording and animation videos
