We Turn Your Customers into Loyal Fans and Followers

Customer Experience Consulting, Research & Design for Healthcare

We know how to tune into people’s hearts and minds. Let’s unlock the customer insights you need to genuinely engage your target audience all along the adoption ladder.

We drive customer engagement by translating customer behavior research data into powerful insights, motivational content and experiences.  The result is authentic and sustainable customer engagement, customer lifetime value and solutions that lead to better health and treatment outcomes.

Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Hi there ūüĎč
Nice to meet you!

We are an award-winning digital agency based in Basel, Switzerland. Since 2016, our team of creative and strategic designers has worked alongside global clients to help them better understand and engage their target audiences through compelling customer experience design. We help pharmaceutical companies, health care organizations and digital health start ups, achieve greater good through improved customer centricity and life time value LTV  creation for customers, patients and employees.

Our emotiva‚ĄĘ methodology

All our projects start with field ethnography first. Diving deep into  hearts & minds. We then translate field data into powerful insights and motivational digital content and experiences that create real value for patients, caregivers, customers and employees. 

Let’s win hearts & minds with emotiva‚ĄĘ:

emotiva‚ĄĘ is our inhouse motivational insights & engagement methodology that tunes deep into your customers, unlocks the key emotional motivators that will convert them into your loyal followers, and motivates them towards true engagement and loyalty with your brand or product.

    DesignLab: Evolving a global capability into the future for a big pharma

    Our Work

    Customer Experience Design

    Engaging patients in the right way, for the right thing   

    design thinking in action

    Transforming beliefs about flu vaccination

    Patient Engagement Strategy & Flu Disease Campaigns

    Developing the Patient Engagement Strategy for a global flu vaccine
    Our Services: Strategic Design, Customer Journey Design, Multichannel Marketing & Digital Campaigns
    Client: Global Brand Unit of a US based Healthcare Company


    Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

    Adoption of less harmful female hygiene products

    Reimagining the Customer Experience in Women’s Health

    Redesigning the multichannel customer experience for a globally known consumer product in Women’s Health & Intimacy Care.
    Our Services: CX Customer Experience Design
    Client: Global Brand Unit of a US based Healthcare Company

    Motivating diabetes patients towards better self care behaviors

    A New Behavioral Approach to Diabetes Self Care

    Reimagining patient behavior change around type II diabetes and using behavioral science to incentivize diabetes patients to follow more healthy diet, exercise and treatment compliance.
    Client: Novo Nordisk

    Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

    Preparing an Elderly Care Startup for launch

    Designing the Caregiver Experience for an Elderly Care Start up in the United States & Finland

    Working with the start up team to craft their patient engagement strategy, design the patient experience and define a meaningful value proposition and business model

    Employee Experience Design

    Creating healthy work experiences and cultures   

    Enabling organizational empathy

    Transforming the Employee Experience  

    Designing a new multichannel culture platform that helped create more transparency, empathy and entrepreneurship across teams.
    Our Services: Strategic Design, Organizational Design, Behavioral Design, Ethnography, Customer Journey Engagement Design, Content & Campaigns.
    Client: Roche/Genentech


    Enabling organic knowledge exchange through a new way of collaboration

    Transforming the Internal Knowledge & Innovation Exchange 

    Reimagining a new way of internal knowledge exchange that builds on existing ideas and innovation to encourage more internal collaboration across teams.
    Our Services: Design Thinking, Remote Workshop, Strategic Design, Creative
    Client: Roche/Genentech

    User Experience Design

    Creating engaging digital products   

    Engaging Gastroenterologists with content that matters

    Increasing Physician Engagement via a new Gastroenterology Platform

    Creating a new digital platform and content that answered gastroenterologists true needs for collaboration with peers, personalized scientific news content and events.
    Our Services: Ethnography, Digital Design UX/UI, Content & Campaigns
    Client: Takeda

    Recruiting patients to clinical trials with multichannel content

    Reinventing Clinical Trials Patient Recruitment 

    Digital strategy and campaign to identify and accelerate the speed of participant recruitment into clinical trial studies.
    Our Services: Multichannel Marketing & Campaigns, UX/UI; Strategic Design
    Client: Novartis

    Enabling employee co-creation on-the-go

    Inventing a new Mobile and Agile Way for Teams to Collaborate Across Countries

    Reinvented team collaboration across geographies by creating  a new mobile employee-centric way of identifying, connecting and collaborating with the right peers for your key projects.
    Our Services: Ethnography, User Research, Digital Design UX, UI; CX
    Client: Roche/Genentech

    Marketing & Communications: Building a new marketing analytics platform for a generics company

    Digital Roadmap for the future of hospital care services

    Digital Strategy for the Management Board 

    UPK, Universitäre Psychiatrische Kliniken


    Workshops, Coaching & Training

    Co-creation at its best, live and remote   

    Setting up a design thinking academy

    Global Healthcare Client: Training multiple teams in Design Thinking

    Helping our client build an internal training academy for design thinking.
    Our Services: Design Thinking, Workshops, Sprints, Coaching

    Client: UCB Pharma

    Facilitating customer insight workshops

    Translating Customer insights into Game Changing Storytelling 

    Creating deeper understanding for customers, by translating market research data into insights that come to life through creative storytelling and visuals. 

    Let’s Meet and Discover how to Best Engage your Customers!¬†