We Tune Deep into People’s Hearts & Minds
Human Interaction Design that builds on powerful human behavior insights.
We work with organizations ready to shift to a more humane & sustainable future – creating more healthy things for people, society and our planet.
Making this happen together with you –
is our North Star.
Let’s Show You The MagiCX
We combine human-centric design with powerful behavioral data & analytics to create engaging products, services and experiences
Tell us what you need!
We are an award-winning innovation design studio based in Basel, Switzerland. Since 2010, our team of creative and strategic designers has worked alongside corporates, small businesses and start-ups, across the globe, to help them become more customer-centric and invent solutions that make a real difference to people’s lives.
We’ll Show You How It’s Done
We are a team of creative and caring designers who made it their mission to bring healthy things to life, creating solutions that are not only desirable by the customer, but viable for your organization and hopefully good for society and our planet too.
Let’s Win your Customer’s Hearts and Minds
Human-centric design allows us to put the human first, understand and resolve what matters most to them. Let’s create solutions that resonate with your customers today as well as tomorrow.
Our Work
From human behavior insight to meaningful customer impact
Customer Experience CX Design
Engage your customers with content and touch points that matter
Transforming beliefs about flu and vaccination
Patient Engagement Strategy & Flu Disease Campaigns
Developing the Patient Engagement Strategy for a global flu vaccine
Our Services: Strategic Design, Customer Engagement Journey Design, Multichannel Marketing & Digital Campaigns
Client: Global Brand Unit of a US based Healthcare Company
Helping women adopt less harmful female hygiene products
Reimagining the Customer Experience in Women’s Health
Redesigning the multichannel customer experience for a globally known consumer product in Women’s Health & Intimacy Care.
Our Services: CX Customer Experience Design
Client: Global Brand Unit of a US based Healthcare Company
Motivating diabetes patients towards better self care behaviors
A New Behavioral Approach to Diabetes Self Care
Reimagining patient behavior change around type II diabetes and using behavioral science to incentivize diabetes patients to follow more healthy diet, exercise and treatment compliance.
Client: Danish Pharmaceuticals Company
Building communities that serve the elderly
Designing the Caregiver Experience for an Elderly Care Start up in the United States & Finland
Working with the start up team to craft their patient engagement strategy, design the patient experience and define a meaningful value proposition and business model
Employee Experience EX Design
Engage your employees in new ways of working and being
Inspiring organizational empathy
Transforming the Employee Experience
Designing a new multichannel culture platform that helped create more transparency, empathy and entrepreneurship across individual employees and teams.
Our Services: Strategic Design, Organizational Design, Behavioral Design, Ethnography, Customer Journey Engagement Design, Content & Campaigns.
Client: Roche/Genentech
Making internal collective knowledge accessible to all
Transforming the Internal Knowledge & Innovation Exchange
Reimagining a new way of internal knowledge exchange that builds on existing ideas and innovation to encourage more internal collaboration across teams everywhere.
Our Services: Design Thinking, Remote Workshop, Strategic Design, Creative
Client: Roche/Genentech
User Experience UX Design
Creating engaging digital products
Engaging Gastroenterologists with content that matters
Increasing Physician Engagement via a new Gastroenterology Platform
Creating a new digital platform and content that answered gastroenterologists true needs for collaboration with peers, personalized scientific news content and events.
Our Services: Ethnography, Digital Design UX/UI, Content & Campaigns
Client: Takeda
Recruiting patients to clinical trials with multichannel content
Reinventing Clinical Trials Patient Recruitment
Inventing a new digital strategy and campaign to accelerate the speed of participant recruitment into clinical trial studies.
Our Services: Multichannel Marketing & Campaigns, UX/UI; Strategic Design
Client: Novartis
Enabling employee co-creation on-the-go
Inventing a new Mobile and Agile Way for Teams to Collaborate Across Countries
Reinvented team collaboration across geographies by creating a new mobile employee-centric way of identifying, connecting and collaborating with the right peers for your key projects.
Our Services: Ethnography, User Research, Digital Design UX, UI; CX
Client: Roche/Genentech
Enabling the adoption of a new commercial analytics platform
Reimagining Commercial Analytics & Forecasting
Together with our client, designing the new commercial analytics framework solution, establishing new internal processes, driving change management throughout the adoption journey and facilitating exchange.
Client: Roche/Genentech
Strategic Design
Helping you define your north star
Consulting an AI Start up
Advising an AI start up about Patient Identification and Pharma Partnerships in Rare Diseases
Through collaboration with the AI start up, Shire was able to explore how the AI Artificial Intelligence Algorithm would be able to integrate with hospital databases to identify patients with highest likelihood of the rare disease in question.
Our Services: Start Up Partnering, Digital Health, Strategic Design:
Client: Shire and Asimov Health
Defining a vision for Digital Health Investments
Swisscom: Strategic Consulting to Define a Vision for Future Healthcare Investments
Our Services: Strategic Design, C-Suite Consulting
Client: Swisscom Ventures
Defining the road towards a more digital future
UPK, Universitäre Psychiatrische Kliniken: Digital Strategy for the Management Board
Our Services: Strategic Design
Digital Transformation Consulting
Evolving the Digital Capability
Conducting a company survey to assess multichannel readiness and using those insights to design a strategic framework and roadmap to help the company navigate safely through its digital multichannel transformation.
Our Services: Strategic Design, Service Design, Organizational Design, Digital Transformation
Workshops, Coaching & Training
Co-creation at its best, live and remote
Setting up a Design Thinking Academy
Global Healthcare Client: Training multiple teams in Design Thinking
Helping our client build an internal training academy for design thinking.
Our Services: Design Thinking, Workshops, Sprints, Coaching
Facilitating Customer Insight Workshops
Translating Customer insights into Game Changing Storytelling
Creating deeper understanding for customers, by translating market research data into insights that come to life through creative storytelling and visuals.
