We Tune Deep into People’s Hearts & Minds
Human Interaction Design that builds on powerful human behavior insights.
We work with organizations ready to shift to a more humane & sustainable future – creating more healthy things for people, society and our planet.
Making this happen together with you –
is our North Star.
Let’s Show You The MagiCX
We combine human-centric design with powerful behavioral data & analytics to create engaging products, services and experiences
Tell us what you need!
We are an award-winning innovation design studio based in Basel, Switzerland. Since 2010, our team of creative and strategic designers has worked alongside corporates, small businesses and start-ups, across the globe, to help them become more customer-centric and invent solutions that make a real difference to people’s lives.
We’ll Show You How It’s Done
We are a team of creative and caring designers who made it their mission to bring healthy things to life, creating solutions that are not only desirable by the customer, but viable for your organization and hopefully good for society and our planet too.
Let’s Win your Customer’s Hearts and Minds
Human-centric design allows us to put the human first, understand and resolve what matters most to them. Let’s create solutions that resonate with your customers today as well as tomorrow.
Our Work
From human behavior insight to meaningful customer impact
Customer Experience Design
Engage your customers with content and touch points that matter
Global Flu Vaccine
Patient Engagement Strategy & Flu Disease Campaigns
Developing the Patient Engagement Strategy for the Brand
Our Services: Strategic Design, Customer Engagement Journey Design, Multichannel Marketing & Digital Campaigns
US based Pharma Company: Global Women's Health
Reimagining the Customer Experience in Women’s Health
Redesigning the multichannel customer experience for a globally known consumer product in Women’s Health & Intimacy Care.
Our Services: CX Customer Experience Design
Novo Nordisk
A New Behavioral Approach to Diabetes Self Care
Reimagining patient behavior change around type II diabetes and using behavioral science to incentivize diabetes patients to follow more healthy diet, exercise and treatment compliance.
European Start Up
Designing the Caregiver Experience for an Elderly Care Start up in the United States & Finland
Working with the start up team to craft their patient engagement strategy, design the patient experience and define a meaningful value proposition and business model
Employee Experience Design
Engage your employees in new ways of working
Roche/Genentech
Transforming the Employee Experience
Designing a new multichannel culture platform that helped create more transparency, empathy and entrepreneurship across individual employees and teams.
Our Services: Strategic Design, Organizational Design, Behavioral Design, Ethnography, Customer Journey Engagement Design, Content & Campaigns
Roche
Transforming Internal Knowledge & Innovation Exchange
Reimagining a new way of internal knowledge exchange that builds on existing ideas and innovation to encourage more internal collaboration across teams everywhere.
Our Services: Design Thinking, Remote Workshop, Strategic Design, Creative
UX/UI: User Experience & Interface Design
Creating engaging digital products
Takeda
Increasing Physician Engagement via a new Gastroenterology Platform
Creating a new digital platform and content that answered gastroenterologists true needs for collaboration with peers, personalized scientific news content and events.
Our Services: Ethnography, Digital Design UX/UI, Content & Campaigns
Novartis
Reinventing Clinical Trials Patient Recruitment
Inventing a new digital strategy and campaign to accelerate the speed of participant recruitment into clinical trial studies.
Our Services: Multichannel Marketing & Campaigns, UX/UI; Strategic Design
Swiss Healthcare Client
Inventing a new Mobile and Agile Way for Teams to Collaborate Across Countries
Reinvented team collaboration across geographies by creating a new mobile employee-centric way of identifying, connecting and collaborating with the right peers for your key projects.
Our Services: Ethnography, User Research, Digital Design UX, UI; CX
US Healthcare Client
Reimagining Commercial Analytics & Forecasting
Together with our client, designing the new commercial analytics framework solution, establishing new internal processes, driving change management throughout the adoption journey and facilitating exchange.
Strategic Design
Helping you define your north star
Shire
Partnering with an AI start up to Identify Patients in Rare Diseases
Through collaboration with the AI start up, Shire was able to explore how the AI Artificial Intelligence Algorithm would be able to integrate with hospital databases to identify patients with highest likelihood of the rare disease in question.
Our Services: Start Up Partnering, Digital Health, Strategic Design
Swisscom Ventures
Swisscom: Strategic Consulting to Define a Vision for Future Healthcare Investments
Our Services: Strategic Design, C-Suite Consulting
UPK, Psychiatry Clinics
UPK, Universitäre Psychiatrische Kliniken: Digital Strategy for the Management Board
Our Services: Strategic Design
Digital Transformation
US based Healthcare Client: Evolving the Digital Capability
Conducting a company survey to assess multichannel readiness and using those insights to design a strategic framework and roadmap to help the company navigate safely through its digital multichannel transformation.
Our Services: Strategic Design, Service Design, Organizational Design, Digital Transformation
Product Design
Physical products that engage through function, form and haptics
Industrial Design
New coat hook system for Degas “Propellerjack”
We were commissioned by Degas to invent a new coat hook system for their office space.
Capability: Product Design, Design Research
Red Dot Design Award Winner 2009 (Category Innovation Design)
Deutscher Bundespreis Nominee 2010
German National Design Prize)
Propellerjack was also the second runner up for use in Google Offices in Dublin, Ireland; championed by Camenzind Architecture Firm in Switzerland.
Product Design
Reimagining Furniture for Children
For MIDD we developed a series of modular elements to turn around office space into a creative and more interactive workspace. Exhibition at 100% Design in London.
Our Services: Product Design, Design Research, Marketing Campaigns
Workshops, Coaching & Training
Co-creation at its best, live and remote
UCB: Design & Innovation
Global Healthcare Client: Training multiple teams in Design Thinking
Helping our client build an internal training academy for design thinking.
Our Services: Design Thinking, Workshops, Sprints, Coaching
Customer Insights Workshops
Translating Customer insights into Game Changing Storytelling
Creating deeper understanding for customers, by translating market research data into insights that come to life through creative storytelling and visuals.
