We Turn Your Customers into Loyal Fans and Followers
Customer Experience Consulting, Research & Design for Healthcare
We know how to tune into people’s hearts and minds. Let’s unlock the customer insights you need to genuinely engage your target audience all along the adoption ladder.
We drive customer engagement by translating customer behavior research data into powerful insights, motivational content and experiences. The result is authentic and sustainable customer engagement, customer lifetime value and solutions that lead to better health and treatment outcomes.
Hi there 👋
Nice to meet you!
We are an award-winning digital agency based in Basel, Switzerland. Since 2016, our team of creative and strategic designers has worked alongside global clients to help them better understand and engage their target audiences through compelling customer experience design. We help pharmaceutical companies, health care organizations and digital health start ups, achieve greater good through improved customer centricity and life time value LTV creation for customers, patients and employees.
Our emotiva™ methodology
All our projects start with field ethnography first. Diving deep into hearts & minds. We then translate field data into powerful insights and motivational digital content and experiences that create real value for patients, caregivers, customers and employees.
Let’s win hearts & minds with emotiva™:
emotiva™ is our inhouse motivational insights & engagement methodology that tunes deep into your customers, unlocks the key emotional motivators that will convert them into your loyal followers, and motivates them towards true engagement and loyalty with your brand or product.
Our Work
Customer Experience Design
Engaging patients in the right way, for the right thing
Transforming beliefs about flu vaccination
Patient Engagement Strategy & Flu Disease Campaigns
Developing the Patient Engagement Strategy for a global flu vaccine
Our Services: Strategic Design, Customer Journey Design, Multichannel Marketing & Digital Campaigns
Client: Global Brand Unit of a US based Healthcare Company
Adoption of less harmful female hygiene products
Reimagining the Customer Experience in Women’s Health
Redesigning the multichannel customer experience for a globally known consumer product in Women’s Health & Intimacy Care.
Our Services: CX Customer Experience Design
Client: Global Brand Unit of a US based Healthcare Company
Motivating diabetes patients towards better self care behaviors
A New Behavioral Approach to Diabetes Self Care
Reimagining patient behavior change around type II diabetes and using behavioral science to incentivize diabetes patients to follow more healthy diet, exercise and treatment compliance.
Client: Novo Nordisk
Preparing an Elderly Care Startup for launch
Designing the Caregiver Experience for an Elderly Care Start up in the United States & Finland
Working with the start up team to craft their patient engagement strategy, design the patient experience and define a meaningful value proposition and business model
Kindfull.io
Employee Experience Design
Creating healthy work experiences and cultures
Enabling organizational empathy
Transforming the Employee Experience
Designing a new multichannel culture platform that helped create more transparency, empathy and entrepreneurship across teams.
Our Services: Strategic Design, Organizational Design, Behavioral Design, Ethnography, Customer Journey Engagement Design, Content & Campaigns.
Client: Roche/Genentech
Enabling organic knowledge exchange through a new way of collaboration
Transforming the Internal Knowledge & Innovation Exchange
Reimagining a new way of internal knowledge exchange that builds on existing ideas and innovation to encourage more internal collaboration across teams.
Our Services: Design Thinking, Remote Workshop, Strategic Design, Creative
Client: Roche/Genentech
User Experience Design
Creating engaging digital products
Engaging Gastroenterologists with content that matters
Increasing Physician Engagement via a new Gastroenterology Platform
Creating a new digital platform and content that answered gastroenterologists true needs for collaboration with peers, personalized scientific news content and events.
Our Services: Ethnography, Digital Design UX/UI, Content & Campaigns
Client: Takeda
Recruiting patients to clinical trials with multichannel content
Reinventing Clinical Trials Patient Recruitment
Digital strategy and campaign to identify and accelerate the speed of participant recruitment into clinical trial studies.
Our Services: Multichannel Marketing & Campaigns, UX/UI; Strategic Design
Client: Novartis
Enabling employee co-creation on-the-go
Inventing a new Mobile and Agile Way for Teams to Collaborate Across Countries
Reinvented team collaboration across geographies by creating a new mobile employee-centric way of identifying, connecting and collaborating with the right peers for your key projects.
Our Services: Ethnography, User Research, Digital Design UX, UI; CX
Client: Roche/Genentech
Digital Roadmap for the future of hospital care services
Digital Strategy for the Management Board
UPK, Universitäre Psychiatrische Kliniken
Workshops, Coaching & Training
Co-creation at its best, live and remote
Setting up a design thinking academy
Global Healthcare Client: Training multiple teams in Design Thinking
Helping our client build an internal training academy for design thinking.
Our Services: Design Thinking, Workshops, Sprints, Coaching
Client: UCB Pharma
Facilitating customer insight workshops
Translating Customer insights into Game Changing Storytelling
Creating deeper understanding for customers, by translating market research data into insights that come to life through creative storytelling and visuals.
Let’s Meet and Discover how to Best Engage your Customers!