imagio north star

We Help Organizations
Create a Better Tomorrow

Customer Experience Design that Transforms Business and Brings Healthy Things to Life, for People, Society and our Planet.

Making this happen is our North Star.


Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Ready to take on the world? Let us show you how.

We’re a boutique CX design and innovation agency operating in an agile manner across multiple continents, serving clients such as corporates, startups, not-for-profits – anyone looking for game changing customer experiences or sustainable impact. Our team of strategic designers, data scientists, marketeers and creatives combine human-centric design with powerful data science & analytics to transform your customer offerings and help grow your business. You will thrive against competitors faster than ever before!

It’s time to stop thinking about your business in an old-fashioned way! Human-centric design is what will make your customers love your products even more. Don’t wait for someone else, be creative and change the world with us today!

We’ll Show You How It’s Done

We help organizations transform
customer experience by combining human-centric design with powerful data science & analytics.

imagio workdesk
DesignLab: Evolving a global capability into the future for a big pharma

Transform The Customer Experience 

Let’s reimagine how you engage your customers today. In an ever changing environment new ways of engaging with customers will keep defining our future.  Strategic Design helps take an empathetic and creative approach to customer experience innovation, focusing on your customers first, revealing the most critical needs & barriers and resolving what matters most. It is the only way to create viable and desirable innovation that serves people, society and our planet.

Win the Hearts and Minds of your Customers

We design customer experiences that create more powerful and authentic brand engagement. This is possible when you truly immerse yourself in the reality of your customer and see the world from their point of view. Only then can you define products and services that will truly resonate with their wants and needs. Human-centered design allows to create a Customer Experience CX that is able to shift your customers along the adoption ladder from awareness to loyalty.  Staying constantly on the pulse of customers and unleashing vivid imagination helps to create solutions that resonate with customers today as well as tomorrow.


    DesignLab: Evolving a global capability into the future for a big pharma

    Our Work

    Here’s a Glimpse of What We Do

    Roche Pharma

    Transforming the internal Customer Experience

    Designing a new multichannel culture platform that helped create more transparency, empathy and entrepreneurship across individual employees and teams.
    Capability: Strategic Design, Organizational Design, Behavioral Design, Ethnography, Customer Journey Engagement Design, Content & Campaigns


    Reinventing the Clinical Trials Patient Recruitment Experience 

    Inventing a new digital strategy and campaign to accelerate the speed of participant recruitment into clinical trial studies. 
    Capability: Multichannel Marketing & Campaigns, UX/UI; Strategic Design

    Takeda Health Care

    Increasing Customer Engagement in Gastroenterology

    Creating a new digital platform and content that answered gastroenterologists true needs for collaboration with peers, personalized scientific news content and events. 
    Capability: Ethnography, Digital Design UX/UI, Content & Campaigns 

    Novo Nordisk

    A New Behavioral Approach to Diabetes Self Care

    Reimagining patient behavior change around type II diabetes and using behavioral economics digitally to incentivize diabetes patients to follow more healthy diet, exercise and treatment compliance.
    Capability: Behavioral Design, CX,  Digital Design UX/UI, Content & Campaigns


    Accelerating the Customer Experience Innovation Capability

    Helping our client build an internal training academy for design thinking.
    Capability: Design Thinking, Workshops, Sprints, Coaching

    DesignLab: Deeper patient understanding for a generics brand

    Canadian Pharmaceuticals

    Generating Deeper Patient Insights

    For a Pharmaceutical company in Canada, using digital ethnography to generate deeper patient insights and behavior based patient segments.
    Capability: Ethnography, Digital Ethnography/Netnography, Social Media Research


    Partnering with an AI start up to Identify Patients in Rare Diseases

    Through collaboration with the AI start up, Shire was able to explore how the AI Artificial Intelligence Algorithm would be able to integrate with hospital databases to identify patients with highest likelihood of the rare disease in question.
    Capability: Start Up Partnering, Digital Health, Strategic Design  

    Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

    Swisscom Health Ventures

    Strategic Consulting to Define a Vision for Future Healthcare Investments

    Capability: Strategic Design, C-Suite Consulting


    Inventing a new Mobile and Agile Way for Teams to Collaborate Across Countries

    Reinvented team collaboration across geographies by creating  a new mobile employee-centric way of identifying, connecting and collaborating with the right peers for your key projects. 
    Capability: Ethnography, User Research, Digital Design UX, UI; CX

    Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

    European OTC Brand

    Reimagining the Customer Experience in Women’s Health

    Redesigning the multichannel customer experience for a key consumer product in Women’s Health.
    Capability: CX Customer Experience Design 

    Marketing & Communications: Building a new marketing analytics platform for a generics company

    UPK Universitäre Psychiatrische Kliniken

    Digital Strategy for the Management Board 

    Capability: Strategic Design


    Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

    Health Start ups

    Designing the Patient Experience for several Health Start Ups in Europe

    Working with health start ups to craft their patient engagement strategy, design the patient experience and define a meaningful value proposition and business model 
    Capability: Strategic Design, Customer Engagement Journey Design

    Roche Pharma

    Transforming Internal Knowledge & Innovation Exchange 

    Using remote design thinking over Zoom – Reimagining a new way of internal knowledge exchange that builds on existing ideas and innovation to encourage more internal collaboration across teams everywhere. Cocreation process with client culminating in an internally branded program and campaign “Upcyle”.
    Capability: Design Thinking, Remote Workshop, Strategic Design, Creative

    Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

    Global US based Healthcare Company

    Designing the Omnichannel Marketing Strategy for the Respiratory Franchise

    Evolving the channel ecosystem and customer experience for the Respiratory franchise including the launch of digital marketing campaigns.
    Capability: Strategic Design, Digital Design UX, UI; CX Customer Experience Design, Digital Marketing Campaigns  

    design thinking in action

    Various clients

    Running Design Thinking Programs, Workshops and Sprints, Real Time and Remote


    Marketing & Communications: Building a new marketing analytics platform for a pharma company

    Global US based Healthcare Company

    Evolving the Multichannel Capability 

    Conducting a company survey to assess multichannel readiness and using those insights to design a strategic framework and roadmap to help the company navigate safely through its digital multichannel transformation. 
    Capability: Strategic Design, Multichannel Marketing, Multichannel Technology, Organizational Design, Digital Transformation    

    design thinking in action

    Award winning design

    New coat hook system for Degas “Propellerjack”

    We were commissioned by Degas to invent a new coat hook system for their office space. 
    Capability: Product Design, Design Research
    Red Dot Design Award Winner 2009 (Category Innovation Design)
    Deutscher Bundespreis Nominee 2010
    German National Design Prize)
    Propellerjack was also the second runner up for use in Google Offices in Dublin, Ireland; championed by Camenzind Architecture Firm in Switzerland.


    DesignLab: Redesigning the chair experfor kids


    Reimagining the Work Space 

    For MIDD we developed a series of modular elements to turn around office space into a creative and more interactive workspace. Exhibition at 100% Design in London.
    Capability: Product Design, Design Research, Marketing Campaigns

    design thinking in action

    Global Vaccine Brand

    Creating Omnichannel Brand Strategy & Flu Campaigns

    Developing the Customer Engagement Strategy for the Brand
    Capability: Strategic Design, Customer Engagement Journey Design, Multichannel Marketing & Campaigns


    Roche Pharma

    Translating Customer insights into Game Changing Storytelling 

    Creating deeper understanding for customers, by translating market research data into insights that come to life through creative storytelling and visuals. 

    Several Pharma Clients

    Transformation Coaching

    Helping and supporting our clients to drive and make feasible the customer experience innovation with their internal organization and stakeholders

    Marketing & Communications: Building a new marketing analytics platform for a generics company

    Global US based Healthcare Company

    Designing a new Commercial Analytics & Forecasting Digital Platform

    Together with our client, designing the new commercial analytics framework solution, establishing new internal processes, driving change management throughout the adoption journey and facilitating exchange.


    design thinking in action

    Roche Pharma

    Inventing and running the Let’s Talk Live Forum for Employees and Leadership

    Capability: Organizational Design, Leadership Coaching, Creative Content Development, Customer Engagement Journey Design


    Roche Pharma

    Graphic Recordings & Animation Videos

    Enriching the customer experience design process with visualization techniques such as graphic recording and animation videos 

    Let’s Get Started

    Ready to Design a Game Changing Customer Experience?Let’s Build this Thing Together!