We Design Customer Experiences for the People, with the People 

 We Dive Deep into the Hearts and Minds of your Customers and Employees so we can Craft Solutions they will Truly Love.


Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Get started with a few simple steps

Try out a simple starter pack to find out how to build solutions that your customers and employees will love. 

Our Approach


strategy with empathy

We see what others don‘t. Through our empathy we have deep insights into the hearts & minds of people. We create and implement strategies that reflect the true human wants and needs of your customers and employees.

on the pulse of what people really want

Defining effective brand strategies informed by cultural attitude and trends that are shaping the future.

unlimited creative imagination

We are able to unleash vivid imagination and creativity to find true game changers and avoid conventional me-too solutions that large established providers may give. Free and autonomous in our set up we will inspire you to think out of the box.

viable, sustainable results

We create innovation that is both enterprise ready and feasible! We have experience and track record in creating change that works for real.

collaborative, inclusive

Cocreation is key – we like to include our clients in the entire design process – working together closely from inception to launch.  

thriving by creating positive change

Change is positive when it solves real problems, answers true needs and improves peoples’ lives overall.

Building Deeper Customer Engagement

Capability: Customer Experience CX and Behavioral Design ,Brand Strategy, Omnichannel Marketing

Designing Compelling Digital Products

Capability: Digital Design UX/UI, Product Design


Transforming Business

Capability: Strategic Design, Organizational Design, Digital Transformation, Business Model Innovation

Enabling unrivalled Customer Insights & Understanding

Capability: Customer Insight Development, Design Thinking, Ethnography, Netnography, Social Media Research

Translating Customer Insights into game changing Storytelling

Capability: Empathy Maps, Personas, User Journey, Storytelling techniques

Capturing hearts & minds through creative Content & Campaigns

Capability: Content Strategy, Creative Direction, Art Direction

design thinking in action

Workshops & Sprints

Remote or real

Animation & Graphic Recording

Capability: Creative Content & Campaigns

imagio workdesk

Personal Transformation Coaching

Remote or real

Mossa Propellerjack

Award Winning Design

From Strategic Design to Product Design – what we create is authentic, user centric and refreshing! We won our first award in 2009 for innovation in product design and took that as an inspiration to venture out and unleash our design approach and mindset to the world.

red dot design award 2009
designpreis deutschland 2010

Join Our Commitment to Create Healthy Things

The world has become more complex and challenging, there is social inequality, drain of global resources, misuse of technology and an environmental and pandemic crisis. As designers we carry A social, economic and environmental responsibility in everything we create. we need to be part of the solution and not part of the problem. Our north star is to design solutions that create healthy things for people, society and our planet. We like to work with organizations and brands who carry the same mission at heart.  

DesignLab: Evolving a global capability into the future for a big pharma

Our Hubs


Basel HQ

Holbeinstrasse 56
4051 Basel


Sony Center, Potsdamer Platz
Berlin Mitte D-10785


San Francisco

655 Montgomery Street
San Francisco 
CA 94111



33 Rue La Fayette
Paris, le-de-France 75009

Our Clients & Partners

Our Leadership

Dina is an award winning designer and has been championing innovation and digitalization for more than 25 years across the FMCG, Financial Services and Health Care Industries. Before starting Imagio North Star, Dina was the Global Head of Digital for Hoffmann La Roche Pharma. 

Dina Rey

Founder and Design Director, Managing Partner

Hans-Fredrik is a Computer Scientist and Wellness Guru and has spent more than 20 years in the digital agency landscape specializing in Health Care. Before partnering at Imagio North Star, Hans was Director of Digital at the Ogilvy Advertising Agency in Paris. 

Hans-Fredrik Gustafsson

UX/Digital Director, Partner

Shashi is a commercially minded strategist who has transformed business models across various sectors ranging from consultancy houses,  Medtech to Financial Services across the US and Europe. He enjoys teaching and in his spare time is part of the Teaching Faculty of the Ecole Hoteliere de Lausanne.

Alur Shashikiran

Commercial Director, Partner

Have a Peek at Some Awesome Talent
Pooled into Our Projects

Henry Anderson

Social Media & Communications

Kathrin Mathis

Service Design

Jerry Schmidt

Design Thinking

MJ Juilland

Executive Coaching

George Peterburs

Mindfulness Coaching

Christoph Baierlipp

Design Thinking



Doug Vanisky

Content Strategy & Creative

David Verdura

Digital Health

Let’s Get Started

Ready To Make a Real Change?
Let’s Bring Healthy Things To Life!