We Design Customer Experiences
“for the People, with the People”

 We Dive Deep into the Hearts and Minds of your Customers so we can Craft Solutions they will Truly Love.


Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Get started with a few simple steps

Try out a simple starter pack to find out how to build solutions that your customers and employees will love. 

Our Approach


strategy with empathy

We see what others don‘t. Through our empathy we have deep insights into the hearts & minds of people. We create and implement strategies that reflect the true human wants and needs of your customers and employees.

on the pulse of what people really want

Defining effective brand strategies informed by cultural attitude and trends that are shaping the future.

unlimited creative imagination

We are able to unleash vivid imagination and creativity to find true game changers and avoid conventional me-too solutions that large established providers may give. Free and autonomous in our set up we will inspire you to think out of the box.

viable, sustainable results

We create innovation that is both enterprise ready and feasible! We have experience and track record in creating change that works for real.

collaborative, inclusive

Cocreation is key – we like to include our clients in the entire design process – working together closely from inception to launch.  

thriving by creating positive change

Change is positive when it solves real problems, answers true needs and improves peoples’ lives overall.

Customer Experience Design
Our Services

Customer Engagement Journey Design

Capability: Behavioral Design , Service Design, Multichannel Marketing , Creative Content & Campaigns

Designing Compelling Digital Products

Capability: Digital Design, UX/UI, Product Design

Enabling unrivalled Customer Insights & Understanding

Capability: Customer Insight Development, Design Research, Ethnography, Netnography, Social Media Analytics, Customer Journey Analytics, Digital Usage & Behavior Analytics, Digital Marketing Analytics


Strategic Consulting, Coaching & Workshops

Capability: Strategic Design, Organizational Design, Digital Transformation

Customer Experience Design
Our Capabilities

KPIs and Metrics

 Online tools and dashboards with KPIs and Metrics that help you track your customer journey performance 

Translating Customer Insights into game changing Storytelling

Empathy Maps, Personas, User Journey, Storytelling techniques

Capturing hearts & minds through creative Content & Campaigns

Content Strategy, Creative Direction, Art Direction

design thinking in action

Workshops & Sprints

Remote or real

Animation & Graphic Recording

Creative Content & Campaigns

imagio workdesk

Personal Transformation Coaching

Empathy Interviews, Executive Leadership Coaching, Female Leadership Coaching, Mindfullness

Mossa Propellerjack

Award Winning Design

From Strategic Design to Product Design – what we create is authentic, user centric and refreshing! We won our first award in 2009 for innovation in product design and took that as an inspiration to venture out and unleash our design approach and mindset to the world.

red dot design award 2009
designpreis deutschland 2010

Join Our Commitment to Create Healthy Things

The world has become more complex and challenging, there is social inequality, drain of global resources, misuse of technology and an environmental and pandemic crisis. As designers we carry A social, economic and environmental responsibility in everything we create. we need to be part of the solution and not part of the problem. Our north star is to design solutions that create healthy things for people, society and our planet. We like to work with organizations and brands who carry the same mission at heart.  

DesignLab: Evolving a global capability into the future for a big pharma

Our Hubs


Basel HQ

Holbeinstrasse 56
4051 Basel


Sony Center, Potsdamer Platz
Berlin Mitte D-10785



1 St Katharine’s Way, St Katharine’s & Wapping, London E1W 1UN



33 Rue La Fayette
Paris, le-de-France 75009

Our Clients

Our Leadership

Dina is an award winning designer and has been championing innovation and digitalization for more than 25 years across the FMCG, Financial Services and Health Care Industries. Before starting Imagio North Star, Dina was the Global Head of Digital for Hoffmann La Roche Pharma.

Dina is based in Basel, Switzerland.

Dina Rey

Managing Partner, Founder & Chief Design Officer

Hans-Fredrik is a Computer Scientist and Wellness Guru and has spent more than 20 years in the digital agency landscape specializing in Health Care. Before partnering at Imagio North Star, Hans was Director of Digital at the Ogilvy Advertising Agency in Paris.

Hans-Fredrik is based in Paris, France.

Hans-Fredrik Gustafsson

Partner, Customer Experience Officer CXO

Carl is a skilled entrepreneur and business leader with 20+ years of experience in leading and growing technology-enabled businesses across the Health & Wellbeing, Life Sciences and Cleantech sectors in the EU and U.S.  He has successfully established and scaled multiple digital agencies, and is a successful investor in digital health tech startups.

Carl is based in London, UK.

Carl Engelmarc

Partner, Chief Growth Officer

Shashi is a commercially minded strategist who has transformed business models across various sectors ranging from consultancy houses,  Medtech to Financial Services across the US and Europe. He enjoys teaching and in his spare time is part of the Teaching Faculty of the Ecole Hoteliere de Lausanne.

Shashi is based in Basel, Switzerland.

Alur Shashikiran

Partner, Commercial Officer

Vitor de Castro Lopes is a designer and art director based In Portugal.

After learning from projects with personalities such as Campana Brothers, Dan Formosa, Sigga Heimis, Alexander von Vegesack and Nacho Carbonell he collected multiple processes and ways to apply customer centric design to the exciting new field of health care.

Right now he is the founder of BEHIND, a company that materializes a new range services and products that will reorganize the relation a between engineering and the creative field and functions as design studio for Imagio North Star.

Vitor de Castro Lopes

Partner, Design Studio Director

Have a Peek at Some Awesome Talent
Pooled into Our Projects

Henry Anderson

Social Media Analytics

Kathrin Mathis

Service Design Consultant

Jerry Schmidt

Senior Design Consultant

MJ Juilland

Executive Coaching

George Peterburs

Mindfulness Coaching

Christoph Baierlipp

Design Consultant



Doug Vanisky

Content Strategy & Creative

David Verdura

Digital Health

Let’s Get Started

Ready To Make a Real Change?
Let’s Bring Healthy Things To Life!