We Design Customer Experiences
“for the People, with the People”

 We Dive Deep into the Hearts and Minds of your Customers so we can Craft Solutions they will Truly Love.


Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Get started with a few simple steps

Try out a simple starter pack to find out how to build solutions that your customers and employees will love. 

Our Approach


Strategy that engages hearts & minds

We see what others don’t. We use empathy and have deep insights into the hearts and minds of people, which is why we create customer experience strategies that reflect their true wants and needs.

On the pulse of what people really want

We help make brands smarter by defining effective customer experience strategies that are based on cultural trends and attitudes shaping society’s future.

Limitless creativity

We are able to unleash unlimited creative imagination and inspiration for game changers that will make you stand out from your competition. As a boutique agency, we go beyond cookie-cutter-solutions to inspire you to think out of any box!

Viable, sustainable results

We’re not satisfied with just good enough. Our innovative, enterprise-ready solutions have been proven to drive sustainable results for our clients.

Collaborative all the way

We like to work with our clients closely from start to finish. We believe that collaboration is key and we love working together with our clients, hand-in-hand on the entire customer experience design process – from inception all the way through launch.

Thriving by creating positive change

Thriving by solving real problems, answering true needs and improving peoples’ lives overall.

Customer Experience Design
Our Key Services

Customer Engagement Journey Design

Capability: Behavioral Design , Service Design, Multichannel Marketing , Creative Content & Campaigns

Designing Compelling Digital Products

Capability: Digital Design, UX/UI, Product Design

Enabling Unrivalled Customer Insights & Understanding

Capability: Customer Insight Development, Design Research, Ethnography, Netnography, Social Media Analytics, Customer Journey Analytics, Digital Usage & Behavior Analytics, Digital Marketing Analytics


Strategic Consulting, Coaching & Workshops

Capability: Strategic Design, Organizational Design, Digital Transformation

Mossa Propellerjack

Award Winning Design

From Strategic Design to Product Design – what we create is authentic, user centric and refreshing! We won our first award in 2009 for innovation in product design and took that as an inspiration to venture out and unleash our design approach and mindset to the world.

red dot design award 2009
designpreis deutschland 2010

Join Our Commitment to Create Healthy Things

Do you want a better world for your children? Join us in designing with hearts and minds, working together as one team where we can all thrive on this planet. We are committed to creating healthier products that will impact the way people live their lives so they feel good about themselves because of what they buy from us rather than feeling guilty or ashamed when purchasing them. Our North Star is sustainability through design-finding new ways every day to do more while using less material by focusing on three key areas: health, environment and community.

DesignLab: Evolving a global capability into the future for a big pharma

Our Hubs


Basel HQ

Holbeinstrasse 56
4051 Basel


Sony Center, Potsdamer Platz
Berlin Mitte D-10785



1 St Katharine’s Way, St Katharine’s & Wapping, London E1W 1UN



33 Rue La Fayette
Paris, le-de-France 75009

Our Clients

Our Leadership

Dina is an award winning designer and has been championing innovation and digitalization for more than 25 years across the FMCG, Financial Services and Health Care Industries. Before starting Imagio North Star, Dina was the Global Head of Digital for Hoffmann La Roche Pharma.

Dina is based in Basel, Switzerland.

Dina Rey

Managing Partner, Founder & Chief Design Officer

Hans-Fredrik is a Computer Scientist and Wellness Guru and has spent more than 20 years in the digital agency landscape specializing in Health Care. Before partnering at Imagio North Star, Hans was Director of Digital at the Ogilvy Advertising Agency in Paris.

Hans-Fredrik is based in Paris, France.

Hans-Fredrik Gustafsson

Partner, Customer Experience Officer CXO

Carl is a skilled entrepreneur and business leader with 20+ years of experience in leading and growing technology-enabled businesses across the Health & Wellbeing, Life Sciences and Cleantech sectors in the EU and U.S.  He has successfully established and scaled multiple digital agencies, and is a successful investor in digital health tech startups.

Carl is based in London, UK.

Carl Engelmarc

Partner, Chief Growth Officer

Shashi is a commercially minded strategist who has transformed business models across various sectors ranging from consultancy houses,  Medtech to Financial Services across the US and Europe. He enjoys teaching and in his spare time is part of the Teaching Faculty of the Ecole Hoteliere de Lausanne.

Shashi is based in Basel, Switzerland.

Alur Shashikiran

Partner, Commercial Officer

Vitor de Castro Lopes is a designer and art director based In Portugal.

After learning from projects with personalities such as Campana Brothers, Dan Formosa, Sigga Heimis, Alexander von Vegesack and Nacho Carbonell he collected multiple processes and ways to apply customer centric design to the exciting new field of health care.

Right now he is the founder of BEHIND, a company that materializes a new range services and products that will reorganize the relation a between engineering and the creative field and functions as design studio for Imagio North Star.

Vitor de Castro Lopes

Partner, Design Studio Director

Have a Peek at Some Awesome Talent
Pooled into Our Projects

Henry Anderson

Social Media Analytics

Kathrin Mathis

Service Design Consultant

Jerry Schmidt

Senior Design Consultant

MJ Juilland

Executive Coaching

George Peterburs

Mindfulness Coaching

Christoph Baierlipp

Design Consultant



Doug Vanisky

Content Strategy & Creative

David Verdura

Digital Health

Let’s Get Started

Ready To Make a Real Change?
Let’s Bring Healthy Things To Life!