Human Engagement Done in the Right Way

See Our Work in Healthcare

See Our Work:
Real Cases, Real MagiCX!

Engaging patients, caregivers and physicians – in the right way, for the right thing  

design thinking in action

Game changing insight into Mood & Wellbeing Behavior

Global Ethnography Study, resulting in Persona Definition, Mood & Wellbeing Journeys, Value Proposition Design

Client: British American Tobacco, BAT

 

Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Identifying the needs of Children with Myopia

Ethnography Study in top5 EU studying the daily lives and behaviors of families and children with myopia

Client: Dopavision, Digital Therapeutics Start up

design thinking in action

Game changing insight into Mental Health Wellbeing

Global Ethnography Study, resulting in Persona Definition, Mental Health Journeys, Value Proposition Design

Client: British American Tobacco, BAT

 

Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Understanding the Daily Life of Gastroenterologists

We used insights to design a Gastroenterology Physician Platform and related content

Client: Takeda, Global Commercial Team

design thinking in action

Customer Experience Design in Osteoarthritis

Developing the Omnichannel  Engagement Strategy

Client: US Generics Company, Global Rheumatology Product Team

 

Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Patient Behavior around Chronic Pancreatitis

Developing the Omnichannel Engagement Strategy

Client: US Generics Company, Global Gastroenterology Product Team

design thinking in action

Transforming beliefs about flu vaccination

Patient Engagement Strategy & Flu Disease Campaign for a global vaccine brand

Client: US based Healthcare Company, Global Infectious Diseases Product Team

 

Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Women's Health: Enabling acceptance of innovative hygiene products

Reimagining the Customer Experience in Women’s Health

Client: Global Brand Unit of a US based Healthcare Company

Motivating diabetes patients towards better self care behaviors

A New Behavioral Approach to Diabetes Self Care

Reimagining patient behavior change around type II diabetes and using behavioral science to incentivize diabetes patients to follow more healthy diet, exercise and treatment compliance.
Client: Novo Nordisk

Engaging Gastroenterologists with personalized content

Transforming Physician Engagement via a new Gastroenterology Platform

Creating a new digital platform and content that answered gastroenterologists true needs for collaboration with peers, personalized scientific news content and events.
Client: Takeda

Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Elderly Care: Patient & Caregiver Experience Design

Working with the start up team to craft their patient engagement strategy, design the patient experience and define a meaningful value proposition and business model
Client: Kindfull.io, Elderly Care Start Up, Finland

Presbyopia: Recruiting patients to clinical trials with multichannel campaign

Reinventing Clinical Trials Patient Recruitment 

Digital strategy and campaign to identify and accelerate the speed of participant recruitment into clinical trial studies.
Client: Novartis

Ethnograpy leading to Co-Creation on the Go

Inventing a new Mobile and Agile Way for Teams to Collaborate Across Countries

Reinvented team collaboration across geographies by creating  a new mobile employee-centric way of identifying, connecting and collaborating with the right peers for your key projects.
Our Services: Ethnography, User Research, Digital Design UX, UI; CX
Client: Roche/Genentech

Marketing & Communications: Building a new marketing analytics platform for a generics company

Digital Roadmap for Psychiatric Care Clinics

Digital Strategy for the Management Board 

Client: UPK, Universitäre Psychiatrische Kliniken

 

Value Proposition Design for Fitness & Lifestyle Apps

Advising Management on start ups to invest in and which of these start ups best meet the health & wellbeing needs of their users 

Client: British American Tobacco, BAT

Marketing & Communications: Building a new marketing analytics platform for a generics company

Video Storytelling & Animations bringing Ethnography Data to Life

Employee Experience Design

Client: Roche / Genentech

 

Workshops, Coaching & Training

Co-creation at its best, live and remote   

Setting up a design thinking academy

Global Healthcare Client: Training multiple teams in Design Thinking

Helping our client build an internal training academy for design thinking.
Our Services: Design Thinking, Workshops, Sprints, Coaching

Client: UCB Pharma

Facilitating customer insight workshops

Translating Customer insights into Game Changing Storytelling 

Creating deeper understanding for customers, by translating market research data into insights that come to life through creative storytelling and visuals. 

Enabling organic knowledge exchange through a new way of collaboration

Transforming the Internal Knowledge & Innovation Exchange 

Reimagining a new way of internal knowledge exchange that builds on existing ideas and innovation to encourage more internal collaboration across teams.
Client: Roche/Genentech

Enabling organizational empathy

Transforming the Employee Experience  

Designing a new multichannel culture platform that helped create more transparency, empathy and entrepreneurship across teams.

Client: Roche/Genentech

 

Discover the MagiCX of True Human Engagement!