Human-Centric Design with Emotiva™️ 💛
Emotiva™️ is our Patient Engagement Methodology & Platform
What is emotiva™️:
It is our inhouse motivational insights & engagement methodology and platform that tunes deep into your customers, unlocks the key emotional motivators that will convert them into your loyal followers, motivating them towards true engagement and loyalty with your brand or product.
- Combines human-centric design with lean/agile methods to enable a more rapid and empathic approach to patient insights
- Tunes deep into patients’ hearts & minds, learns about their inner worlds and daily lives, unlocking hidden information
- Identifies the key barriers, unmet needs, missed opportunities and behavioral levers that lead to genuine adoption and conversion
- Translates these insights into powerful engagement strategies, patient journeys and content that will motivate patients to better engage with any product or service
Result: Motivates engagement along the adoption ladder with patient journeys that make a game changing difference to their health and lives overall.
Emotional Intelligence
We see what others don’t. We use empathy and have deep insights into the hearts and minds of people, which is why we create customer experience strategies that reflect their true wants and needs.
Creative Intelligence
We help make brands smarter by defining effective customer experience strategies that are based on cultural trends and attitudes shaping society’s future.
Digital Intelligence
Digital Tools and Platforms help us throughout the entire CX customer experience process, from collecting data and generating insights, to value creation and solution design.
Human-Centric Design applied to Healthcare: Digital Solutions & Experiences that Patients will Truly Love 💛
Emotiva Ethno™️
Empathize. Tune into Hearts & minds
We use our emotiva™️ methodology to study how people feel, think and behave when they interact with a company or brand.
Participant Recruitment: Using social media campaigns and our extensive partner network in healthcare, we are able to quickly identify & recruit participants for the disease area and conditions you are looking for
Netnography: Collection and analysis of behavioral data online, through conversations, interactions and user generated content across the web, blogs and social media
1:1 Empathy Interviews 1:1 in-depth interview format, diving into the participants’ world, to understand hidden dynamics, behaviors, thoughts and feelings. Can be followed up with online surveys
Mobile Ethnography Participants self-track their activities over a period of time, and create a diary of their own experience using text, photos or videos, also possible using mobile tools. Can be followed up with online surveys
Online Research Communities Collect experience data over a longer period of time, in a closed online community of research participants, and connect with that pool on an ongoing basis
Emotiva Profiler™️
Storify & Bring Data to Life
We use our emotiva™️ methodology to make sense out of customer data, translating that data into game changing insights: Packaged into stories and visuals that turn customer understanding into a completely new experience.
Persona & Target Group Definition: Based on the data we collected we create personas that represent relevant user groups we identified in the research and that give deep insights into how users think, feel and behave
Data Storytelling & Visualizations: We present data and insights in a format and narrative that is visually compelling and helps empathize with the target audience. Whether graphic recording, animated film or as visualized data map
Customer Journey Mapping, Patient Experience Journey They are visual maps of steps or stages a customer goes through when interacting with a company or brand, from initial contact to final purchase. The entire experience, including relevant emotions and pain points, is mapped along with key insights
Emotiva Journey Designer™️
Motivate. Apply insights along the Customer Journey. Engage your audiences in the right way, for the right thing.
Value Proposition Design Critical is to innovate in the right way, for the right thing. Working with value proposition models and business model design, we will make sure your innovation will be sustainable and relevant for your audience
Product & Service Design We help you translate the rich customer insights into deeply enaging and compelling products or services developed as mobile apps, platforms or websites
Customer Experience & Engagement Strategy (CX) Strategic guidance and roadmap for your customer engagement approach and activities, to build and maintain meaningful relationships with your customers, which will Increase loyalty and satisfaction by creating positive interactions and experiences with your brand or product
Growth Marketing Strategy: Lead Generation, inbound and outbound marketing
Design Thinking Workshops We conduct a sprint based deep dive in co-creation mode with your teams to ensure insights are applied in the most effective way
UX&UI for Healthcare Applications
Mobile and Web Development for Health Care user interfaces
We will help you develop the mobile and website concepts for applications that you want bring to life.
Agile UX sprints We will work with you to understand how to build a new mobile app or website experience from scratch or can advise you on optimizing a current one.
Digital Development: while we don’t develop digital products ourself, we have a pool of subcontracted tried and tested digital development partners.
Here are Some of our Lovely Customers
Here’s the Real Deal:
See what our Clients Say 👏
“The human insight you provided fundamentally changed the way we understand and approach our consumers. You helped my team become the consumer authority inside the organization.“
“We got to the real challenges and needs of our teams. No employee survey would have ever brought this information to the surface. The employee solutions you designed as a result hit the perfect spot in my teams’ heart & soul.“
“The patient ethnography you’ve completed gives us the deep human insight we needed to position and evolve our product authentically with patients and viably for a successful market launch.“