We Put the Human Back in Digital

Human-Centric Design for Healthcare

In our digital world, human-centric design matters more than ever. Especially in healthcare.  That’s why we dive deep into what patients really want, think & feel.

 

Strategy Practice: C-Suite Digital Day: helping a small pharma company embrace digitalization

Did you know that only authentic patient engagement can drive better health?

We are an award-winning customer experience design agency based in Basel, Switzerland. Since 2016, our team of creative and strategic designers has worked alongside global clients to help them better understand and engage their target audiences through compelling human-centric design.

We made it our mission to create patient experiences that are designed to match their real needs – and therefore get you the engagement you are looking for.

We help pharmaceutical companies, health care organizations and digital health start ups: 

  • Explore patients’ daily life and behaviors 
  • Identify their hidden needs and wants
  • Design & launch Digital Health Apps that patients really want
  • Motivate patients to stay engaged in their treatments
  • Design Customer Experiences that bring about better health

About us

Drive compelling engagement by diving deep into hearts & minds 

Deep Human Insight:

  • Understand patients‘ daily lives

  • Who they really are inside, their hearts & minds

  • Hidden thoughts and feelings

  • Unmet needs and barriers to treatment

  • How they use their treatments and why they stop some

  • What they are really looking for

  • How they really use digital health applications 

We created Emotiva™ to help us tune into hearts & minds

Emotiva™ is our inhouse motivational insights & engagement methodology that tunes deep into your customers and patients and unlocks the key motivators that inspire true engagement.

Using human-centric design we translate ethnography data from our field research into powerful human insights, motivational digital content and experiences that create true value for patients, caregivers and healthcare professionals in their journey towards better health.

    Learn More About emotiva™
    DesignLab: Evolving a global capability into the future for a big pharma

    See Our Work

    Discover the MagiCX of True Human Engagement! 

     

    Call us, get the Magicx